学位

• Ph.D. in Marketing

研究分野

• Digital Marketing, Augmented Reality Marketing, Social Media, Consumer Behavior

所属学会

• Institute for International Strategy

社会活動

• Admissions Committee Member

E-mailアドレス（@tiu.ac.jp）

• varghash@tiu.ac.jp

ホームページURL

• https://scholar.google.com/citations?hl=en&user=nyMbW8gAAAAJ
• https://researchmap.jp/arghashi_v
• https://www.linkedin.com/in/vahideh-arghashi-a3688975/?originalSubdomain=jp

著書

•  

学術論文

• 2026/12　When Text Speaks Louder Than Images　単著　Journal of Retailing and Consumer Services
• 2026/12　Virtual Influencer Cues and Emotional Brand Engagement　単著　Journal of Product and Brand Management
• 2026/12　From Product Imagery to Review Expression　単著　Journal of Marketing Analytics
• 2026/03　Central vs. Peripheral Cues in AR: The Interplay of Mental Imagery Strength, Inspiration, and Need for Touch　単著　International Journal of Consumer Studies
• 2026/03　Seeing is Believing, Owning is Engaging: How Augmented Reality Enhances Psychological Ownership and Brand Connection　共著　Behaviour & Information Technology

その他

•  

教育方法の実践例

• 2024/09/01　Technology-Enhanced Teaching in Digital Marketing and Consumer Behavior
• 2023/01/01　Integration of AI and Data Analytics in Marketing Education
• 2022/02/01　Research-Led Teaching in AR, Metaverse, and Consumer Behavior
• 2022/02/01　Experiential and Case-Based Learning in Marketing Education
• 2022/02/01　Cooperative (COOP) Education and Industry-Integrated Teaching

作成した教科書，教材

• 2022/02/01　Development of Teaching Materials for Digital Marketing and Consumer Behavior

実務の経験を有する者についての特記事項

• 2022/02/01　Industry-Integrated Teaching through COOP Program

教育方法・教育実践に関する発表、講演等

• 2023/01　Workshops on AI and Marketing Education

その他

• 2023/01/01　Supervision of Student Research Projects in Marketing
• 2020/08/01　Peer Reviewer for International Academic Journals

その他の業績

•